5 Step Guide to Boost Event Attendee Engagement

As technology continues to advance, its impact on the events industry is becoming more evident. Event technology has transformed the way events are planned, executed, and experienced. One significant benefit of event technology is the enhancement of attendee engagement. Engaging attendees has always been a challenge for event organisers, but with the right use of technology, it can be accomplished with ease. In this 5 step guide, we will discuss the role of event technology in enhancing attendee engagement.

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Step 1: Utilise Event Apps

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Event apps are a great way to engage attendees before, during, and after the event. With event apps, attendees can access all the information they need about the event, including the schedule, speaker bios, maps, and more. Attendees can also use the app to network with other attendees, participate in live polls, and provide feedback on sessions.

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Using an event app can increase attendee engagement by providing them with a platform to interact with each other and the event itself. Event organisers can also use the app to push notifications to attendees about upcoming sessions, important announcements, and other event-related news. By keeping attendees informed, event organisers can ensure that they are engaged and attentive throughout the event.

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Step 2: Interactive Sessions

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Interactive sessions are a great way to increase attendee engagement. Interactive sessions can include anything from live polling to breakout sessions and more. Attendees are more likely to engage with the content when they feel like they are actively participating in the event.

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Live polling is a great way to keep attendees engaged during sessions. Polling allows attendees to provide feedback on the content being presented and can help speakers adjust their presentations based on the feedback they receive. Breakout sessions are also a great way to increase attendee engagement. Breakout sessions provide attendees with the opportunity to discuss the content presented in more detail and to ask questions.

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Step 3: Virtual and Hybrid Events

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Virtual and hybrid events have become increasingly popular in recent years. Virtual and hybrid events allow attendees to participate in events from anywhere in the world. This is a great way to increase attendee engagement because it provides attendees with the opportunity to participate in events that they may not have been able to attend otherwise.

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Virtual and hybrid events also provide event organisers with the opportunity to collect data about attendee engagement. By tracking attendee engagement, event organisers can adjust the event to better meet the needs of attendees. For example, if attendees are more engaged during certain sessions, event organisers can adjust the schedule to include more sessions like those.

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Step 4: Gamification

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Gamification is a great way to increase attendee engagement. Gamification involves adding game-like elements to events to make them more interactive and engaging. Gamification can include anything from leaderboards to scavenger hunts and more.

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Leaderboards are a great way to increase attendee engagement. Leaderboards allow attendees to see how they are performing compared to others and can motivate them to participate more in the event. Scavenger hunts are also a great way to increase attendee engagement. Scavenger hunts can be used to encourage attendees to explore the event and to participate in various activities.

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Step 5: Social Media

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Social media is a great way to increase attendee engagement. Social media platforms like Twitter, Facebook, and Instagram allow attendees to share their experiences with others and to interact with event organisers and other attendees. Social media can also be used to promote events and to provide attendees with real-time updates.

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Event organisers can use social media to create event-specific hashtags and to encourage attendees to use them. This can help increase engagement by allowing attendees to see what others are saying about the event and to share their own experiences. Event organisers can also use social media to provide attendees with real-time updates about the event, including schedule changes, important announcements, and more.

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Summary:

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Event technology has transformed the way events are planned, executed, and experienced. Utilising event apps, interactive sessions, virtual and hybrid events, gamification, and social media can significantly increase attendee engagement. By keeping attendees engaged, event organisers can ensure that they have a successful and memorable event.

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Event apps provide attendees with a platform to interact with each other and the event itself. Interactive sessions allow attendees to actively participate in the event and provide feedback on the content being presented. Virtual and hybrid events provide attendees with the opportunity to participate in events from anywhere in the world and allow event organisers to collect data about attendee engagement. Gamification adds game-like elements to events to make them more interactive and engaging. Social media allows attendees to share their experiences with others and to interact with event organisers and other attendees.

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In conclusion, event technology plays a crucial role in enhancing attendee engagement. Event organisers must stay up to date with the latest event technology trends to ensure that their events are engaging and successful. By utilising event apps, interactive sessions, virtual and hybrid events, gamification, and social media, event organisers can create memorable and engaging events that attendees will never forget.