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Event TECHNOLOGY for creative PRODUCTION agencies
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5 Step guide to understand your event technology needs

As event organisers, we know that technology is essential to any successful event. However, not all of us are technology experts, and knowing when to bring in professional help can be challenging. In this guide, we’ll take you through the five key considerations to help you decide whether you need to engage a technology company to support your events

Step 1: Consider your past experiences

Have you had technical issues during past events? If so, it may be best to call in the experts to ensure everything runs smoothly. Small delays due to technical problems can affect the overall success of your event. By engaging an outsourced technology team, you can benefit from advanced event technology planning and on-site experienced technicians who can quickly remedy any issues.

Step 2: Assess your team’s tech skills

Do you have team members with a basic knowledge of event technology? While this is helpful, they may not have the full range of expertise required to support the different types of hardware, software, applications, and communication technologies that form the foundation of a successful event. If your internal IT team lacks the experience or track record in supporting the critical technologies your event demands, it’s best to rely on experts to ensure that your event runs smoothly.

Step 3: Consider unfamiliar technology

Is your event using technology systems (both software and hardware) that you or your team have little experience with? If so, it is advisable to bring in experts who can provide advice and support. This will ensure that any unfamiliar technology is properly configured and fully functional throughout the event.

Step 4: Assess your venue’s technical capabilities

Most venues are not technology friendly, especially older venues constructed long before WiFi and data networking were essential for any business or event. If your venue has potential IT hurdles that may complicate technological deployment or proposed system performance for your event, it is in your interest to bring in a team with experience in dealing with similar situations. With the right experts in place, working with technology in difficult environments becomes easier.

Step 5: Consider the pace of your event

When running a conference or public event, multiple things are happening simultaneously. If your event is extremely fast-paced, you need to ensure that you can adhere to the needs of your attendees while keeping everything behind the scenes running smoothly. Engaging an event technology support partner will ensure that everything stays on track, and you can focus on making the event as enjoyable as possible for your attendees.

Conclusion

Technology is a critical component of any successful event. Knowing when to bring in technology experts can help to ensure that everything runs smoothly, without technical issues impacting the overall success of the event. By following these five steps, you can assess whether you need to engage a third-party company to support your event. Remember, a reliable event technology support partner can make all the difference in ensuring that your event is memorable, successful, and free from technical difficulties.

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